Ecommerce web designing has evolved in a big way and focuses on the perfect combination of practicality and aesthetics. New design trends are introduced or embraced every few years. If you are looking for an Ecommerce Web Design Company for your site, make sure to focus on the following latest trends to get the best out of your online store.
1. Responsive Design
This probably the biggest current trend in ecommerce site design. Today, more people use mobile devices to search for products, services and information than desktops. And the percentage of people shopping on smartphones and tablets has also increased significantly. So mobile-ready ecommerce stores have become a must-have. In fact, even search engines now lay more emphasis on having mobile friendly websites. If your online store is not responsive, it will be left behind the competition in search rankings and traffic generation.
2. Material Design
Google introduced Material Design a few years ago with the focus on the appearance and interaction of Android apps and interfaces. It has been a proven, intuitive strategy for mobile layouts and websites. It has also caught up with Ecommerce Website Development.
Many major ecommerce sites have already adopted the card-like layout and responsive transitions and animations. Material design is expected to keep growing in influence and you should also embrace it for your site’s success.
3. Scroll Down Layout
One of the main reasons you will find more ecommerce sites featuring endless scroll down is because it is easier to scroll in mobile devices than tapping to the next page. This strategy also reduces the need for reloading high-definition images again and again on new pages. Your visitors will also be view all the products in the category on the same page without having to click to different pages.
4. Hamburger Menus on the Left
The menu in most ecommerce sites is no longer the same. It is more about saving some space and moving away from the conventional design. many Ecommerce Website Developers now like to add a hamburger menu on the upper left corner. Users can simply click on the menu button to expand it and visit the desired page. The menu would otherwise stay out of their view, allowing them to focus on the current page and products.
5. Use of Vivid Colors & Images
When it comes to selling a product, the use of right colors and images still plays an important role. This is why online store designers cannot ignore the importance of bright colors and images. Ecommerce design makes use of bold colors in key areas where attention needs to be drawn. Bold hues also stay fresh compared to grays and whites.
Designers want to use all the product images they can to attract and inform potential shoppers. This trend allows your customers to see your product from different angles through high-resolution photos. This also includes photographs of products in use.
So these are 5 of the most popular trends currently being practiced by Ecommerce Web Design Company. Make sure to include them within your website’s design to draw more attention and impress more of your potential customers.