Instagram, a photo sharing application that came out in 2010 now has well over 500 million active users monthly. The popularity of this app caught the attention of over 250,000 businesses which are now making use of this app to boost their marketing strategy. Research shows that Instagram user interaction with a brand is 400% higher than on twitter and Facebook. It delivers 120 times more engagement per follower than Twitter and 58 times more engagement per follower than Facebook. In this article, you will discover in five proven ways, how you can build your visibility and presence on Instagram.

BUILD A FORMIDABLE PROFILE

Comparing to other social media platforms, Instagram profile is quite easy to set up, it comprises of three things majorly; profile photo, bio and profile link. It is advised to take your time in building your profile by optimizing each of these components of an Instagram profile as this can be your stepping stone for free Instagram followers.

 Profile Photo: Just like every other social media platform, this is the image that is most visible and first viewed on your profile. It is important that your profile photo represents your brand and what you stand for. It is also best to use the same photo on your Instagram as you use on your twitter and facebook.

 Bio: This short description of 150 characters should be where you tell what product and services you offer. This info should come first before your brand humanization, this can include; location, passion and motto.

 Profile Link: Instagram gives an opportunity for an active link which users can click to redirect them to see more about your product and services.

BUILD A STRONG CONTENT STRATEGY

Content on Instagram means photos. Your posts contribute majorly to your long term success and aids in getting Instagram followers easily. This includes understanding how those shares work with your other effort. Your content strategy comprises of three things, photos, videos and geotagging.

Photos:

Engaging and high quality photos are the lifeblood of any strong Instagram account. Any relevant on your profile should showcase your product and service, provide a behind the scene look at your operation, highlight exceptional customers, praise employees and give shout-outs to your partners.

Video:

Just like the photos you share, your videos should be relevant and engaging. You can share directly from your app or upload from your library. Always look out for how your audience react to your videos then act accordingly.

 Geotagging: This gives your image more contexts by connecting it to a particular location. When sharing a photo, just search for your desired location and add it to your image. This photo is then added to your photo map which can be viewed by selecting the location button in the menu bar.

STAY UP TO DATE WITH INSTAGRAM FOR YOUR BUSINESS

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