Business Have a Mobile App

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A mobile app can be the perfect substitute of a retail megastore. The retail industry is getting fragmented into different modes, with each mode representing a niche segment of consumers and is gaining momentum both in the online and offline modes, mobile application development services specific to hand held devices is also gaining momentum. For the traditional buyer who believes in enjoying the customer valued experience of going to a brick and mortar store, the market located in down town is still the place to be. Then there is the segment of tech savvy yet busy working professionals who spend a great deal of time sitting in front of their desktops and laptops in offices. The third segment is that of the trendy impulse buyers who carry their world in their smart phones. Which of these segments represents the biggest opportunity to retailers? While mobile commerce may still be restricted to cities only leading retail enterprises to undermine the importance of mobile applications, there are some interesting lessons they can learn and adapt from the success of South Korean retailers. australian app developers

Some Valuable Insights from South Korea

Very recently the business research and consulting major McKinsey conducted a survey on the recent mobile commerce boom in South Korea and the buyer behaviour patterns that are shaping the retail landscape there. A preliminary status check of South Korea's digital economy reveals that it has the largest smart phone penetration in thaustralian app developerse world. More than two-thirds of South Koreans own one, compared with 47 percent of Americans, 57 percent of Australians, and 52 percent of Britons. South Koreans are also big users of their smart phones. Sales of goods purchased using mobile devices have jumped more than fourfold since 2012 to about 10 trillion won, or $9.8 billion. Using smart phones to buy products and services has become so common that nearly two of every three people have done so at least once. By comparison, just one in four American and Australian consumers have had a mobile-shopping experience. There are four critical areas that companies seeking to tap into the mobile revolution need to consider.

Appreciate the Uniqueness of the Consumer Who Shops on His Mobileaustralian app developers

The demographic features of the South Korean women consumers are as follows. South Korean women account for 60 percent of transactions. Additionally, most are in their 30s and are likely to have preschool-age kids. australian app developersThey are also, somewhat surprisingly, likely to be full-time housewives. There has been an assumption that m-commerce is dominated by busy working moms; in fact, working mothers spend much more time in front of a PC, mostly at their jobs, while housewives and mothers with young kids are more likely to use their smart phones to shop. The research suggests that among those who shopped on australian app developersa mobile device, 13 percent did not shop in stores, and 53 percent did not shop online. It was also seen that offline and in-store marketing motivates only 7 percent and 2 percent of mobile purchases, respectively. Yet mobile advertisements or promotions influence three out of four mobile purchases. This implies that these consumers can be reached australian app developersout on their smart phones.

Increase Impulse Purchases with Well Crafted Offersaustralian app developers

The size of the screen of a smart phone does not really make for a good comparison among products being offered by competing retailers. In comparison to smart phone screens, laptop and desktop screens make for better viewing and thus aid research for online purchases to a higher extent. The underlying implication is that smart phone australian app developersusers are prone to making impulse purchases that provide instant gratification as opposed to online consumers. While online retailers are required to maintain a long product line to facilitate comparison, targeting the mobile savvy consumers is a different ball game. The key to providing instant gratification is a well crafted offer.

Increase the Entertainment Quotient of Shoppingaustralian app developers

The valued customer experience varies across channels. While online consumers dig into the details of offers and are price sensitive, mobile consumers are different. Mobile consumers look for a great comfort value and user friendliness in mobile apps of retailers. If it takes rocket science for a user to navigate across a mobile application that is cluttered with information but lacks intuitive interface, it is likely that the user may opt australian app developersout of the app and consequently the purchase decision. Smart retailers do not bombard the user with information but make it easy for the consumer to reach straight to the decision box. Ease of use triggers quick information processing and thus decisive purchase behaviour. australian app developers Mobile shopping is not just about making the consumer price sensitive through penetration pricing. It is about putting consumer decision making and purchase behaviour on the Ferrari lane.

The moral of the story that we haveaustralian app developers just read about the South Korean retail experience is not just limited to mechanistic mobile app development services. It is about injecting smart design thinking into the development of mobile apps to offer the user highest comfort value. The success of retailers in South Korea is as much a triumph of sensibility in mobile applications development service as it is about sound business logic. When the two harmonize, what you get is consumer delight.

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